Tuesday, August 6, 2013
Monday, January 10, 2011
I'm often asked if it's best to just pay a service company to submit your website to the search engines and directories. After all, there are thousands of them, and there are companies that charge $25.00 to do all that work for you? I'm sure you've seen the advertising stating "we guarantee top-ten placement in thousands of search engines" and "We'll register you in 5,000 search engines today".
Unfortunately, SEO isn't quite that simple. You don't need to be a rocket scientist, but you just can't pay someone $50 and hope they will just handle it for you. Most Web sites today don't have a chance -- mostly because of simple mistakes (those you can fix yourself if you know what you are looking for). Often times, these mistakes are made by the Web designer or developer because they really don't have any idea how to make a page search engine friendly. They don't pay attention to titles, descriptions and keywords or any of the other factors that should be considered when creating pages you want the world to see -- and to be able to find you through on the World Wide Web. You can submit your site to the search engines yourself - quickly and easily - and don't have to pay someone to do this for you.
My recommendation is that you focus on the largest three -- Google, Yahoo! and MSN/Bing. These three account for the bulk of the search engine traffic - and also feed many of the other search sites on the Internet.
Submitting your site to the search engines is an important step. But before you do, you have to make sure that each and every page on your web site is fully optimized for search engines, so that you can take maximum advantage of the investment you've made in your Web site. What you need is a program that helps to demystify web page optimization and that can visually show you exactly what's going on with your site and pages - and what can be done to optimize each page on your site. You'll also want guidance on what to do with the overall site optimization.
The changes you'll need to make to your site aren't necessarily difficult, but instead of reading a book that will both make your head spin and most of it won't apply to your specific Web site, visual web optimization software lets you see exactly what's going on with your site and immediately take action to correct problems that might prevent the search engines from indexing your site's pages.
About The Author
Rob Decker is a seasoned technology professional with more than 25 years experience and now, he invites you to check out web-page-optimizer.com and take the Search Optimizer 2.0 Challenge. You can analyze the pages on your site for FREE when you sign up at web-page-optimizer. Search Optimizer 2.0 give you a complete and free SEO analysis, which includes fifteen key optimization factors you can modify on your own for better search engine listings. To analyze your site, create an account today at http://www.web-page-optimizer.com
(c) Copyright 2011 - Robert B. Decker. All Rights Reserved Worldwide.
Tuesday, January 4, 2011
Networking is a way for all of us to express ourselves, share interests, connect or reconnect with long-lost friends. More importantly, it can help our careers by making new business contacts. Social networks include friends-based networks like Facebook and MySpace, music and movie networks like Flixster and YouTube and business social networks like LinkedIn and XING.
Social and Business Networking have become very popular during the past few years, but can still be difficult to understand for someone new to using on line networking. You need to decide on the best business and/or social networks for you and your organization to utilize. Facebook may or may not be the right place...and you have to micro-manage your Twitter account in order to get the most from it.
For example, let's say that I have decided to use Facebook, YouTube, Twitter and a Blog in addition to a website. I want to drive traffic to my web site to ultimately make sales. So, after setting up the various accounts, I begin to link them together. For Facebook, I can create a personal page, a company page or a fan page and I'll want my latest posts to automatically flow to Twitter, my Blog and the web site. For Twitter, I'll want to make sure that my posts flow to the website, Blog and even back to Facebook. For YouTube, any videos I post, I will also want to include in by Blog, on my website, and I will want to place links in Twitter and Facebook.
With the rise in popularity of social networking sites, it's apparent that they need to be part of your marketing mix. Listed below are the top 20 Social Networking sites for 2011. Together, these sites represent 60 million visitors a month, and you need to address that large and growing market.
And, you'll want to make sure that each and every page on your web site should be fully optimized for SEO. You want to get the most out of your website and the social media you are using. There are a variety of on page and off page optimization issues you need to address carefully to make sure your site is optimized for the best possible web traffic. If you're looking to optimize your own Web pages, you might consider web page optimizer software.
Here's the latest tally:
Social Network: Members
Windows Live Spaces: 120,000,000.00
In all, there are some 200 social networking sites on the Internet. You need to determine which ones are right for your business, focus on several networks and integrate them. You can always add more networks as you go.
I invite you to check out web-page-optimizer.com and take the Search Optimizer 2.0 Challenge. You can analyze the pages on your site for FREE when you sign up at web-page-optimizer.com. Search Optimizer 2.0 give you a complete and free SEO analysis, which includes fifteen key optimization factors you can modify on your own for better search engine listings. To analyze your site, create an account today at http://www.web-page-optimizer.com
AND by signing up, you'll get a free copy of his latest eBook: Traffic Methods, detailing seven easy activities you can do yourself to increase your Web site traffic, sales and profits!
Wednesday, January 13, 2010
As the economy begins to recover, it's important that you make sure your business website will be viewed by people who are going to be more interested in what you have to offer. Search engine optimization can be something that is useful for your site and can help make your online business more successful as well.
Search engine marketing deals with working to get your website more visible on search engines. This means that when someone searches and uses a keyword linked to your business website, your site will be more likely to appear near the top of the search results. This is vital because when your website has a better position on a search engine it is more likely to be seen by visitors, thereby increasing click through rates.
Your web optimization work, through a good search engine optimization service, will help make your website more capable of developing additional and more targeted traffic. In fact your website can even become more popular thanks to referrals from people who visit your site. By getting your website to be properly optimized for search engines you will be able to increase the traffic that comes to your Web site not only through search engine results but also from those who visit your site. Being able to take advantage of this kind of viral marketing can make a huge impact on the traffic that comes to your site.
Working on your search optimization site goals can be useful because it can help you get your website more organized. By keeping your page optimization goals in mind, you can get the content of the pages on your site edited so that they are geared towards exactly what you intend to market on that page. Remember, many highly ranked pages are not home pages, so every page on your site represents an opportunity to reach more customers and make more sales.
Website optimization will also help make your website more professional. The most professional websites are ones that have a close relationship to the keywords used in that Web site's SEO optimization goals. When this happens, people who get to your website through a search engine will be more likely to stay on your site and possibly buy something that you have to offer because the content on your site is most closely related to their search criteria.
Internet search engine optimization is something you should strive for with your website. By using search engine optimization techniques or services, your business will be seen by better quality and more targeted traffic. Optimizing your site also helps to make your website more professional, which has the added benefit that people will be more likely to trust your Web site, especially when it comes to making on line purchases.
Wednesday, December 30, 2009
So how do you know if your Web pages are optimized? Good question. You could hire an SEO company, but they often charge hundreds, thousands or even tens of thousands of dollars to review and optimize your site – but if you don't really know what's going on under the hood – how do you know if they're really doing a good job?
In order to educate yourself about your own or your company's Web site, you need a customized report, which is both in-depth and relevant...and some reports analyze up to 15 key optimization factors for every page on your site. Most Web sites are actually constructed without keeping in mind the optimization process. And our research has shown that nearly 20 percent of all web sites have no keywords defined for their home page. Maybe one of those site is a competitor, and, having exposed that potential vulnerability, you can aggressively address your Internet Marketing efforts in ways you never thought of before.
Your website is one of your greatest marketing weapons – but you need to make sure visitors can find you. Simply posting a Web site on the Internet and listing it with the major search engines is no guarantee you will get positive returns on your investment. So, it is very important to look at web page optimization part of your search engine marketing process.
How do you start the optimization process? There are many books and tools to help you make your Web site pages, glitzier or more attractive and technically sound for search engines – but they simply explain concepts in general terms – nothing specific to your site. To find out exactly what's going on under the hood – and learn how your Web site actually functions - you first need to determine if what's there now is actually the right title, description, keywords and densities for your pages! By doing detailed research of each page, you can create a comprehensive analysis. But this kind of research is not necessarily easy, and it often makes sense to use an outside expert. But many SEO companies charge $10,000, $20,000 – or more to complete the work. That's why you need a specialized tool that will allow you to see what's going on with every aspect of your own site – and not leave this very important information and part of your Web site to someone who really doesn't know your business as well as you.
By fully understanding what's going on behind the scenes, you'll be able to make changes in the future – as your business changes – quickly and easily – without the need to hire an outside consultant.
Friday, May 2, 2008
Check Your Status For FREE
You can find out for free the status of your pages and how they compare to industry standards AND highly ranking pages, to see how you can improve on your Google rankings.
Learn more at: http://www.web-page-optimizer.com!