Wednesday, December 30, 2009

SEO Tips for 2010 Start at Home

How do you compete in the New Economy in 2010? Start at home…or at least on your Web site's home page! As Internet sales continue to soar, and as more people look to the web as a way to research and find relevant information, it's very important that your Web site is full optimized so that you get the most possible traffic to your site based on all of your (paid and free) Internet Marketing efforts.

So how do you know if your Web pages are optimized? Good question. You could hire an SEO company, but they often charge hundreds, thousands or even tens of thousands of dollars to review and optimize your site – but if you don't really know what's going on under the hood – how do you know if they're really doing a good job?

In order to educate yourself about your own or your company's Web site, you need a customized report, which is both in-depth and relevant...and some reports analyze up to 15 key optimization factors for every page on your site. Most Web sites are actually constructed without keeping in mind the optimization process. And our research has shown that nearly 20 percent of all web sites have no keywords defined for their home page. Maybe one of those site is a competitor, and, having exposed that potential vulnerability, you can aggressively address your Internet Marketing efforts in ways you never thought of before.

Your website is one of your greatest marketing weapons – but you need to make sure visitors can find you. Simply posting a Web site on the Internet and listing it with the major search engines is no guarantee you will get positive returns on your investment. So, it is very important to look at web page optimization part of your search engine marketing process.
How do you start the optimization process? There are many books and tools to help you make your Web site pages, glitzier or more attractive and technically sound for search engines – but they simply explain concepts in general terms – nothing specific to your site. To find out exactly what's going on under the hood – and learn how your Web site actually functions - you first need to determine if what's there now is actually the right title, description, keywords and densities for your pages! By doing detailed research of each page, you can create a comprehensive analysis. But this kind of research is not necessarily easy, and it often makes sense to use an outside expert. But many SEO companies charge $10,000, $20,000 – or more to complete the work. That's why you need a specialized tool that will allow you to see what's going on with every aspect of your own site – and not leave this very important information and part of your Web site to someone who really doesn't know your business as well as you.

By fully understanding what's going on behind the scenes, you'll be able to make changes in the future – as your business changes – quickly and easily – without the need to hire an outside consultant.